By Ira Winkler 

At first glance, the Donald Trump-Rosie O’Donnell spat would seem not to be security related.  However, Trump has seriously damaged his reputation which has a financial cost and is completely analogous with reputational issues for large companies.  Donald Trump has long had a reputation as a tough business person.  As a matter of fact, during one presentation I attended (before The Apprentice came out), one of Trump’s business lessons was, (and I have to paraphrase here) “[Screw] them before they [screw] you.”  This is definitely acceptable for a business person to say, but not for a TV celebrity.

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